An insult hurts. Because it is an attack on our goodness. It pains our ego.
You can fight back an insult with an insult.
But Gandhi said, "an eye for an eye will make the whole world blind".
The power of an insult remains alive as long as it is kept alive. Once the insult is buried, its memory dies.
Bury the insult. Present a flower of love to an insult. Bury the insult with a flower.