In this world, men seek many things. They seek money, power, & fame. Why do they seek this ? Because whoever has these automatically starts getting external respect from people. They start getting treated nicely. So, in reality we can say that above all things men want respect in this world.
We like to spend time with people who treat us well, & are caring towards us. This makes us feel at home, makes us feel special & wanted. Is there anything more precious in the world than receiving this emotional warmth ?
Honour a man by giving him respect, & he will never speak bad about you !